Author Archives: Noah

I know I’ve said this before, but I think momentum is the single most important variable during the early stages of any project. Given the odds at t=0 of a project “succeeding” are extremely low, the team cannot rely upon dreams of victory to consistently propel them forward. Visible progress, however seemingly miniscule, is theContinue reading “to reiterate, momentum is key”

Ever since I left my job I have struggled to work hard (as many of you have witnessed). I can think of a single exception, which is when I had to study for the GMAT over the course of a couple of weeks. Maybe this anomaly illuminates an underlying dynamic? My GMAT study was highlyContinue reading “hard work and intense focus”

When a doctor is confronted with a sick patient, he is tasked with assessing the patient’s malady and personal background, and then deriving a conclusion and resultant course of action from that information. Unfortunately, the known information about the patient is incomplete, and the medicinal field lacks perfect understanding of how the human body works.Continue reading “doctors are investors in white coats”

Manly Nuts has exhausted our friends and family customer base such that it is now time to focus on convincing actual strangers to buy our product. Though the power of Tik Tok virality is no longer a secret, the platform still offers the best opportunity for organic leads. So basically we are going to becomeContinue reading “becoming a tik tokker”

produce something daily momentum is the most important factor during the early stages of any project (and maybe the later stages too…guess I’ll need to get there to find out) JP Licks ice cream should be distributed nationwide Manly Nuts have been used as a (apparently successful) gift by multiple people gold to the moonContinue reading “notes to self”

The longer I’ve practiced a habit, the easier it is for me to stick with it. Conversely, the newer the habit the more likely I am to toss it to the wayside. This dynamic becomes very clear when I switch environments and am confronted with new routines and external pressures. For example, I’ve been eatingContinue reading “habits”

Seems to me that direct to consumer CPG businesses are all extraordinarily similar. They deal with the same cold start problems, same distribution problems, and same scaling problems. I met with a Boston CPG founder this morning and learned more in that single hour than I have learned in the past month.

I’m packing up my apartment and departing NYC tomorrow. As always, it’s been fun. I’ll be back to visit. I’ll learn of my business school outcome by the end of May. If I get in, my nomad road has come to an end. If not, I have some serious thinking to do. In the meantimeContinue reading “final day”

Are we a subscription business? A gag gift? A last minute purchase in the checkout line? Are we going to setup a commission program on college campuses targeting fraternities? Are we going to focus on tik tok content? Are we going to push hard to get into grocery stores, convenient stores, or supplement stores likeContinue reading “identity”