Nupdate (nut update):
- I’ve pitched Manly Nuts (the working name for our Brazil Nut company) to several people over the past couple of days.
- People love talking about Brazil Nuts irrespective of their actual interest in consuming them. The idea of eating nuts to improve your nut strikes a comedic chord.
- There was also talk of selling the nuts in pre-apportioned sacks (nut sacks).
- Some people asked about creating a supplement (in pill or powder form) as opposed to eating the nuts in their original state.
- I still believe that both: adult males should regularly consume Brazil Nuts, and Brazil Nuts brands aren’t marketing to this prime demographic.
I want Manly Nuts to have a sellable product soon. Initially, I think I will personally need to handle the packaging/distribution (i.e. run the business out of my home). I am struggling to map out the sequence/logistics to achieving this goal because of the uncertainty in my personal life – my NYC apartment lease expires at the end of March and I do not know where I am going to live from April 1st on.