prioritizing loose ends

I have a couple of different projects going to some extent right now.

  • nofearweightloss.com
  • shopKit: I met 2 guys working on this, and I might join them.
  • I am writing a yuppie’s guide to health
  • I wrote a doc on seed oils and need to investigate potential business opps in this space (and just the broad theme of processed food avoidance)
  • I am still toying with the idea of a self-experimentation/crowdsourced health platform with a buddy
  • And I just remembered macrofade, as it is more relevant as we move into a rising rate environment

Anyways I need to prioritize. The underlying goal with all of these is to identify a problem and then build a company to solve it. So maybe ranking these projects based on my estimation of their proximity to a pain point for a small group of people (the initial customer set) is the logical way to prioritize?

If so, here is how I would rank them right now:

  1. Yuppie’s guide to health – I think there is clear problem here. People move to cities in their 20s and:
    • Usually don’t know how to approach health (I didn’t).
    • And if they do have a sense for “healthy living”, they still have trouble implementing it within thein urban, professional/social life
  2. shopKit – I think the current shopKit idea is trying to solve a problem (improved shopping experience via knowledge of what your friends have purchased), but I’m not sure just how painful the problem is.
  3. macrofade – Gauging the macro environment to evaluate portfolio allocation is definitely a problem I experience (hence why I built it initially), but I’m not sure how many other non-professional investors evaluate the market this way.
  4. nofearweightloss – Losing weight is definitely a problem for people, but this website’s approach (my approach…) is targeting way too broad an audience
  5. Seed oils/processed food – There are problems here, but I’m not sure how much they affect peoples’ daily life
  6. Self experimentation – This is speculative, it is more of a “would be cool” than trying to solve a problem. But it still would be cool.

Ok, this was a useful exercise. I need to finish the yuppie guide, send it to my yuppie friends, and gather feedback. I may also need to revisit macrofade and as this sort of tool becomes more relevant in the current macro trading environment.

*Side note: the first sip of hot coffee this morning in 13 degree weather was electric and I want more.

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